Episode 145: Adapting Global Marketing Programs To The New Markets and Segments with Andrei & Vladimir

Full-Funnel B2B Marketing Show

In the new episode of Fullfunnel Live we'll share with Vladimir Blagojevic how to adjust your GTM strategy and marketing programs to new markets and segments to drive revenue (not a frustrated regional team).
Join us to learn and discuss:

• The most common mistakes when trying to adopt a successful HQ's marketing program to a new region or vertical

• 5-steps process we use to adjust central frameworks to the new market GTM needs, challenges and team's skillset

• How to set up the right expectations and metrics for the new program

RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Ucoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/