Search Engine Optimization Trends 2023 and Beyond: Accelerated Mobile Pages

Fuel Your Marketing Podcast with Arti Sharma| Marketing Podcast for CEO's, Business Owners, Entrepreneurs and Modern Marketers

One of the trends we’ve seen in 2023 is the use of AMPs or Accelerated Mobile Pages. They provide a seamless experience to users which can lead to higher conversion rates and sales for businesses. However, there are also some downsides you need to consider before applying them to your business.

In this episode, Arti Sharma wraps up the 2023 SEO series by talking about AMPs or Accelerated Mobile Pages. She shares the pros and cons of using them to help you make the right decision if you should hop on this trend for your business.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

Accelerated Mobile Page (AMP) is an open-source framework developed by Google Developers that allows web developers to create fast loading lightweight versions of web pages for mobile devices.

Why businesses are using AMPs?

1. AMPs are designed to load quickly and provide a smooth, seamless user experience on mobile devices, which can improve user engagement rates.

2. Faster loading times tend to rank higher in search results, so implementing AMP can improve a website's ranking and visibility.

3. AMPs are eligible to be displayed in the top stories at the top of Google search results, which can increase the visibility and credibility of a website.

4. Improved user experience and faster loading time lead to a better experience, which can lead to better conversions and sales.

Some downsides of using AMPs:

1. Limited functionality

2. Reduced control over the site’s appearance

3. May impact SEO negatively if not done properly (according to some experts)

4. Creating separate versions of pages may lead to content duplication and potential penalties from search engines

5. Privacy concerns

Make the right decision by weighing the pros and cons of AMPs and analyzing what is the right fit for your business.

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