Bonus. Reinvention: A Deep Dive | Case Study from “The Chief Reinvention Officer Handbook” by Dr. Nadya Zhexembayeva

From The Outside In

When Dr. Nadya Zhexembayeva first joined the show back in episode 4, she teased that PENZONE Salons + Spas was featured in her upcoming book, “The Chief Reinvention Officer Handbook: How to Thrive in Chaos.” Now the book is out, and we are so proud to be featured as a case study of what successful brand reinvention can look like. So, in this special episode, Debbie reads the excerpt from “The Chief Reinvention Handbook” featuring this case study.

Want to win a FREE copy of “The Chief Reinvention Officer Handbook?”

1. Find the post about this episode on Debbie’s Instagram account: @debbiepenzone
2. Post a 🙋 in the comments
3. Then, next week, we’ll select two winners to receive FREE copies of “The Chief Reinvention Officer Handbook” and notify them via Instagram

To learn more, and for the complete show notes, visit: penzonesalons.com/truebeauty

Resources:

• Download a FREE 85-page preview of “The Chief Reinvention Officer Handbook”
• Chiefreinventionofficer.com
• Instagram: @chief_reinvention_officer
• Twitter: @NadyaZhexembay
• Facebook: facebook.com/ChiefReinventionOfficer
• LinkedIn: linkedin.com/in/nadya-zhexembayeva

Connect with Debbie:

• Instagram: www.instagram.com/debbiepenzone
• Twitter: twitter.com/beautyzone
• LinkedIn: www.linkedin.com/in/debra-penzone-b9a3ab11

From the Outside In is a production of Crate Media