Salesforce MVP Hall of Famer Andrea Tarrell on Scaling Success in the Salesforce Ecosystem

Friends with Benefits

In this episode of Friends with Benefits, hosts Jason and Sam welcome Andrea, a prominent figure in the Salesforce ecosystem (Salesforce MVP Hall of Famer 🤯) and CEO of Sercante.
The conversation delves into Andrea's journey from a Salesforce user to a successful entrepreneur, highlighting the founding and growth of Sercante, a company focused on creating seamless digital experiences using the Salesforce platform. Andrea shares insights into the challenges of naming a company, the importance of partnerships, and the evolution of Sercante, including its recent acquisition by Triliad. As a Salesforce MVP Hall of Famer, Andrea also discusses her contributions to the community and offers valuable advice for aspiring entrepreneurs. The discussion touches on her personal experiences as a female founder and mother, providing a well-rounded perspective on balancing professional and personal life.