From Chaos to Clarity: How Franz-Josef Schrepf Builds Partner Programs That Work

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Franz-Josef Schrepf, host of the Partnerships Podcast and author of The Book on Partnerships, takes us on a journey through the art (and science) of building partnership programs from scratch.

From navigating the challenges of being the first partnerships hire to translating partnership value for the C-suite, Franz delivers hard-earned insights with clarity and humor. We explore why product-market fit is a must-have before launching a partner strategy, how to align partnerships with company goals, and why simplicity in your messaging is the ultimate power move.

Franz also shares his take on the great debate: Should you specialize or generalize in your partnerships career? Plus, we unpack the hidden importance of internal stakeholders and how they can make, or break, your success.

If you've ever wondered how to demystify partnerships and make them indispensable to your company, this conversation is packed with the frameworks, stories, and real talk you need.

Tune in, take notes, and rethink how you approach partnerships...this one’s a masterclass.
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