501: Neil Patel Thinks Free Products Are the Best Marketing Tactic

The Foundr Podcast with Nathan Chan

Marketing is expensive. But you can get your brand in front of people much cheaper–by giving something away for free. In Neil Patel’s return to the podcast, he’ll share lessons from years of marketing consulting and explain why free products are cheaper for your business in the long run. If you haven’t seen Patel on social media, he’s the co-founder of Crazy Egg and Hello Bar and helps companies like NBC, GM, HP, and Viacom grow their revenue.

In this episode, you’ll learn:

• How to generate leads using referrals
• Why Neil believes “growth at all costs” is wrong
• How to prioritize profitability in your business
• That giving away a free product works
• How to make marketing financially viable
• Patel’s AI tools for data and content production
• Why AI isn’t a magic solution to business problems
• What’s difficult about implementing AI
• And much more marketing and AI advice…

*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.

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