492: How Branding Reduces Acquisition Costs with Richard Li of July

The Foundr Podcast with Nathan Chan

We last chatted with Richard Li, the founder of the luggage brand July, right before the pandemic changed travel forever. In Li’s return to the podcast, we’ll hear how he survived the past three years and created a luxury brand coveted by travelers. He’ll also break down how to implement AI tools in your ecommerce business and why brand is your strongest competitive advantage.

Listen to Nathan and Li discuss:

• Losing 100% of their revenue in 2020
• Why retail is cheaper than digital ads
• Nailing product color and style
• Why July isn’t on Amazon
• How branding can reduce acquisition costs
• Using AI to build forecast models
• Maintaining the personal touch of customer satisfaction
• How do you make a great offer if you don’t discount?
• Why brand is the strongest competitive edge
• And much more DTC branding advice…

*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.

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