483: How to Interrupt an Audience with Shark Tank’s Sabri Suby

The Foundr Podcast with Nathan Chan

Sabri Suby returns to the podcast to share what’s working in digital marketing right now and his advice for early-stage ecommerce founders taking the first steps in digital marketing. Suby is the founder of Australia’s fastest-growing digital marketing agency, King Kong, and a featured Shark on Australia’s Shark Tank. In 10 years, King Kong has generated over $7.8 Billion in sales for its clients in 136 different countries.

Listen to Nathan and Sabri discuss:

• How his humble upbringing gave him the entrepreneur bug
• The number one problem that all businesses face
• Why all marketing starts with storytelling
• Why content marketing is like cold calling
• Why founder-led content is fundamental
• What’s working in paid advertising for ecommerce
• King Kong’s most successful ads
• Interruption based marketing
• The power of native content video
• AI tools and the future of AI
• And much more ecommerce marketing advice...

*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.

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