Transforming TV Advertising: iSpot’s Sean Muller on the Role of AI and the Future of Streaming

Founded & Funded

In this episode of Founded & Funded, Madrona Venture Partner Len Jordan sits down with Sean Muller, Founder and CEO of iSpot, to talk about the company's evolution in measuring TV advertising for both conventional and streaming platforms. Sean delves into strategic partnerships, acquisitions, and the rise of ad-supported streaming. They discuss the impact of sports on advertising, challenges for marketers in balancing investments across various channels, and the innovative strides iSpot is making with AI-driven planning and real-time data. Tune in to explore the future of TV advertising and iSpot's role in shaping it.

Transcript: https://www.madrona.com/transforming-tv-advertising-ispot-sean-muller-the-role-of-ai-future-of-streaming

(00:00) Introduction (01:35) The Rise of Ad-Supported Streaming (02:42) Streaming vs. Traditional TV Advertising (04:43) The Impact of Sports on Advertising (05:51) Challenges for Modern Marketers (06:37) Audience Differences and Interactivity (10:40) iSpot's Evolution and Strategic Moves (12:04) Real-Time Data and Optimization (12:36) Planning and Programmatic Buying (17:13) Navigating the Competitive Landscape (22:57) Acquisitions and Integration Success (27:23) Innovation and Future Trends