FMN 025: Leveraging Emerging Social Trends to Build National Awareness with Marie Miller

Food Marketing Nerds Restaurant and CPG Marketing Podcast

On the show today, we have Marie Miller, who handles social media and public relations for Four Peaks Brewing Company out of Tempe, AZ.

Marie brings a cool perspective to the table because she’s not only marketing for a brewery with multiple restaurant locations, but also a CPG brand with distribution all over the country.

Today, we’re talking about emerging social media platforms and how you can leverage things like Facebook Live to grow your business. If you haven’t dabbled in Snapchat or are hesitant to test out live streaming apps, Marie offers some practical advice as someone who has been implementing and strategizing ways to build a national brand.

In this episode, you’ll learn

• How to take a targeted approach to boost brands awareness with Snapchat geo-filters
• What to look out for when getting started with Facebook Live
• How to navigate the red tape that comes with marketing an age restrictive product

And a lot more… it’s a fun and lively episode and I think you’ll all enjoy it.