#8 Business Growth Drivers for 2024 and Beyond - Growth Talks with David Arnoux

Fixing the Game Podcast by Luke

It was a pleasure to reconnect with David Arnoux, CEO at Growth Tribe, the leading EdTech company in Europe. David shares his growth insights from his work with hundreds of organisations and has unique views on the role of education in the company development and its performance. He's also one of the growth hacking pioneers in Europe and he shares many practical insights from his own research and experiments.

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1. #8 Business Growth Drivers for 2024 and Beyond - Growth Talks with David Arnoux (00:00:00)

2. The intro - early days of growth hacking and the evolution of growth tribe (00:00:30)

3. Is it still valid to teach growth hacking? (00:06:31)

4. Hybrid learning format (00:08:00)

5. Top trending and fundamental learning topcs (00:09:12)

6. Success stories of applied learning - large and small (00:12:41)

7. Defining the north star or one metric that matters (OMTM) (00:17:22)

8. Focus on existing customers (00:18:20)

9. Training the team as growth hack (00:19:17)

10. Understanding Product led growth (PLG) (00:20:20)

11. Applications of PLG to various businesses (00:22:35)

12. Driving sales and branding through personal branding & content marketing on LinkedIn (00:24:03)

13. Organic reach issues and alternatives to LinkedIn - TikTok, Substack, X (00:26:56)

14. Content creation and AI driven workflows (00:28:45)

15. Perfect content generation workflow and content formats (00:30:28)

16. Building presence on multiple platforms and focus (00:35:36)

17. Skills for the future - what organisations need to learn & invest right now (00:38:11)

18. Data privacy and compliance impacting creativity & customer centricity (00:43:49)

19. Reduced data signals & impact on performance marketing (00:46:42)

20. Alternative marketing channels (00:49:55)

21. Growth tribe goals and what's David is experimenting with (00:52:08)

22. Learning recommendation from Luke (00:54:40)