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تمت الإضافة منذ قبل three أعوام
المحتوى المقدم من Kevin Manno. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Kevin Manno أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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برعاية
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Tuesday January 28th, 2025
Manage episode 463557309 series 3302461
المحتوى المقدم من Kevin Manno. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Kevin Manno أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
A quick & efficient way to get caught up on all the top headlines as you start your day! Much better than doom scrolling!
Tell a friend.
@FIRSTTHINGPOD on Instagram ||
529 حلقات
Manage episode 463557309 series 3302461
المحتوى المقدم من Kevin Manno. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Kevin Manno أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
A quick & efficient way to get caught up on all the top headlines as you start your day! Much better than doom scrolling!
Tell a friend.
@FIRSTTHINGPOD on Instagram ||
529 حلقات
كل الحلقات
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FIRST THING with Kevin Manno
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Kevin's back! Just over 10 minutes this morning & you're caught up. All the top headlines, organized and delivered, quickly and efficiently. @FIRSTTHINGPOD on Instagram ||
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FIRST THING with Kevin Manno
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Ryan is back for a 3rd time! He's got a quick rundown of all the top headlines. Kevin wil be back on Tuesday! Happy Valentine's Day & have a great weekend. @FIRSTTHINGPOD on Instagram ||
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FIRST THING with Kevin Manno
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Ryan Manno is back again! 10 minutes & you're caught up. Quick & easy! @FIRSTTHINGPOD on Instagram ||
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FIRST THING with Kevin Manno
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Kevin is still out recovering from his surgery, so his brother Ryan stepped in to do the show! 10 minutes & you're caught up! @FIRSTTHINGPOD on Instagram ||
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FIRST THING with Kevin Manno
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A little over 10 minutes on this Friday morning & you're caught up! This show will be on a small hiatus as Kevin recovers from surgery. @FIRSTTHINGPOD on Instagram ||
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FIRST THING with Kevin Manno
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10 minutes & you're caught up. Quick & easy. @FIRSTTHINPOD on Instagram ||
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FIRST THING with Kevin Manno
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10 minutes & you're caught up. The easiest way to consume the top headlines & stay informed. @FIRSTTHINGPOD on Instagram ||
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FIRST THING with Kevin Manno
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10 minutes & you're caught up on the top trending stories. Quick & easy. @FIRSTTHINGPOD on Instagram ||
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FIRST THING with Kevin Manno
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Start your week with a quick & easy rundown of all the top headlines! The most efficient way to stay caught up. @FIRSTTHINGPOD on Instagram ||
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FIRST THING with Kevin Manno
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So much going on! Just over 10 minutes on this Friday morning & you're caught up. @FIRSTTHINGPOD on Instagram ||
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FIRST THING with Kevin Manno
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10 minutes & you're ready for the day. All the top headlines. Quick & Easy! @FIRSTTHINGPOD on Instagram ||
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FIRST THING with Kevin Manno
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10 minutes & you're set. All the top headlines, organize & delivered daily! @FIRSTTHINGPOD on Instagram ||
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FIRST THING with Kevin Manno
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A quick & efficient way to get caught up on all the top headlines as you start your day! Much better than doom scrolling! Tell a friend. @FIRSTTHINGPOD on Instagram ||
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FIRST THING with Kevin Manno
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Just over 10 minutes on this Monday morning! Super quick & easy way to stay on top of the trending headlines. @FIRSTTHINGPOD on Instagram ||
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FIRST THING with Kevin Manno
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Happy Friday! A little over 10 minutes & you're caught up. The easiest way to consume the top headlines. @FIRSTTHINGPOD on Instagram ||
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.