Mastering Amazon Sales: Insights from Expert Kathleen kobel on Influencer Programs, Ad Campaigns, and Entrepreneurial Success

Firing The Man

Curious about how to level up your Amazon selling strategy? In this episode, we chat with Kathleen kobel, a seasoned Amazon expert who’s been in the game since 2009, starting out by selling her grad school textbooks. Kathleen shares her inspiring journey from working with her entrepreneurial uncle to building her own successful Amazon business. Now, through her Amazon-focused agency, she’s helped launch over 1,000 brands and knows the ins and outs of what it takes to thrive on the platform. She also reveals how the Amazon Influencer Program can be a game-changer for your business.

Kathleen breaks down the key strategies for optimizing your product listings, running effective ad campaigns, and avoiding common pitfalls like launching ads too early. From mastering keyword research and creating compelling imagery to engaging influencers for maximum visibility, her tips are pure gold. Whether you're just starting or looking to refine your approach, Kathleen's insights will help you take your Amazon game to the next level.

We also dive into Amazon's influencer and affiliate programs how they work, how to get noticed, and how to build relationships with influencers that actually drive results. Kathleen shares her strategies for using tools like Creator Connections and brand attribution links to grow your brand while keeping costs in check. Beyond business, Kathleen’s passion for networking, playing classical piano, and her love for the book Chill and Prosper give this episode a personal touch you won’t want to miss. Follow her on YouTube and social media for even more tips and free resources!
Connect with Kathleen Kobel:
• www.kathleenkobel.com

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1. Amazon Expert Shares Entrepreneurial Journey (00:00:00)

2. Amazon Influencer Program and Product Optimization (00:10:20)

3. Amazon Influencer Program Economics and Engagement (00:19:16)

4. Maximizing Influencer Marketing on Amazon (00:26:58)

5. Entrepreneurial Mindset and Networking (00:38:25)

6. Connecting With Kathleen Cobel (00:42:59)