Springline Advisory with Tim Brackney | E358

Fintech Impact

In this episode of Fintech Impact, host Jason Pereira interviews Tim Brackney, CEO of Springline Advisory, about their innovative approach to scaling mid-market advisory and accounting firms through the implementation of advanced technology and strategic acquisitions. The discussion covers SpringLine's inception, their private equity backing, and how they help firms transition from a localized operation to an enterprise-level structure, allowing them to focus more on their core competencies. Brackney also explains how the company's business model gives these firms a competitive edge in a large yet underserved market. The episode emphasizes the importance of maintaining the essence of the founding firm while leveraging technological advancements to facilitate organizational growth.

Episode Highlights:

• 00:10: Jason Pereira introduces Tim Brackney, CEO of Springline Advisory, discussing the company’s role in helping mid-market advisory firms scale through technology.
• 00:37: Brackney gives an overview of Springline's history and goals.
• 01:35: Discussion on the market opportunity and fragmentation in the accounting and advisory industry.
• 02:28: Challenges faced by mid-market firms when scaling are explored.
• 04:27: Discussion on when firms typically start conversations about joining SpringLine.
• 04:57: Firms entering Springline already have some level of professional management.
• 05:34: The complexities of scaling from mid-market to enterprise are discussed.
• 06:42: Brackney elaborates on the timing of firm conversations with Springline.
• 08:12: The criteria for choosing firms to join Springline are explained.
• 08:43: Emojis in merging firms and handling transitions were discussed.
• 10:48: Discussion on changes in firms’ growth ability post-acquisition.
• 12:19: The venture-backed aspect of the business model is outlined.
• 13:30: Conversation about structuring deals that include equity.
• 14:34: Discussion on the tools and foundation set for Springline's success.
• 15:34: Various stages of firm development and adaptation are discussed.
• 16:29: The value of being an early adopter is outlined.
• 16:59: Potential size and growth strategy for Springline are explored.
• 18:53: Vision for long-term growth within the mid-market sector.
• 21:31: Brackney voices a wish for more talent retention in the industry.

Key Points:

• Springline Advisory is committed to helping mid-market firms scale effectively through technology and strategic acquisitions.
• The company focuses on maintaining strong client relationships while enabling firms to grow with the support of expert management and tech solutions.
• Springline’s unique approach offers a viable path for mid-market firms to remain competitive and achieve sustainable growth.

Tweetable Quotes:

• "Springline is about scale plus soul, allowing firms to grow without losing their identity."
• "Mid-market firms face unique challenges that require innovative solutions to overcome scaling barriers."
• "We are finding and keeping talent by making our firms an irresistible place to work."

Resources Mentioned:

• Facebook – Jason Pereira's Facebook
• LinkedIn – Jason Pereira's LinkedIn
• Woodgate.com – Sponsor
• Podcast Editing

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