#99 - Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

In 2022, B2B event marketing is in a state of fluidity, with hybrid, virtual and face-to-face events battling against digital fatigue, and changing audience expectations and behaviour.
On this episode of the FINITE Podcast, our guest John Rocker shares his advice for virtual event marketing in 2022. He describes his experience of innovation, gamification and promotion of virtual events as Director of Social Media at Dynatrace.
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