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Sustainability and a strong brand
Manage episode 371296825 series 3336739
المحتوى المقدم من hgkc. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة hgkc أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Peter Quintana from hgkc talks to brothers Andy and Tim Fussell about their farming heritage, their pioneering move into producing cold-pressed, virgin rape seed oil and earning a place for it alongside olive oil in the culinary world, how buying steel is like buying a coffee, and why there is only one ‘l’ in fussels fine foods. The way that they have developed the fussels brand, to the point that is has become associated with rape seed oil, is an excellent example of the power that brand can have for your business.
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