Unfinished Business: Assembling the Team to Scale from $1M Proof to $100M Vision

Finding Brotherly Love

Quote from the Episode:
“This business is no longer just about supporting our properties. It’s about chasing a massive opportunity. 2025 is the year to put pedal to the metal and turn dreams into results.”

Episode Summary:
In Episode 5 of Finding Brotherly Love, we explore a pivotal moment in the journey of Ferncrest and its franchise business. Two major hires—a sales lead and an operations manager—mark a significant shift in scaling the business to meet an influx of franchise leads and operational demands.

This episode dives into how to recognize the right time to expand a team, the challenges of hiring for competence over personality, and balancing family life while scaling a vision. With a renewed focus on turning leads into results, 2025 is shaping up to be a year of growth, execution, and opportunity.

What You'll Learn:

• When to hire for scale and how to assess ROI on new team members.
• The importance of delegation and competence in a small business team.
• Lessons from past ventures about over-hiring and avoiding unnecessary bloat.
• How organic social media growth fuels lead generation and sales success.

Key Moments:

• [3:00]: Why two major hires are a game-changer for Ferncrest’s growth.
• [10:20]: Lessons learned from United By Blue and hiring pitfalls.
• [18:45]: The viral post that generated millions of views and thousands of leads.
• [25:30]: The balance of managing family life while scaling a business.
• [35:15]: Planning for a big 2025 with a focus on franchise success.

Follow us on Instagram @findingbrotherlylove for more content. Tune in every Tuesday for new episodes of Finding Brotherly Love!

Ready to open your own Ferncrest glampground? Visit FindingPromisedLand.com to learn how to get started today! Curious how this all goes down? Check out Brian's business page @findingpromisedland on IG, where it all started.