#143 From Side Hustle to Viral Sensation: How Eugenia Chen Transformed Pandaloon with Amazon's Power Tools

Fearless Sellers - The Women of Amazon

Eugenia Chen, a former math professor, shares her inspiring journey of transitioning from academia to entrepreneurship by creating Pandaloon, a brand specializing in panda-themed pet products. She discusses the challenges she faced, the viral success of her puppy in a panda costume, and how she leveraged Amazon's tools to grow her business.

Eugenia emphasizes the importance of creativity, customer engagement, and the lessons learned from her experiences, including the significance of hooks in social media marketing and the value of testing ideas before going big.

Takeaways

• Eugenia transitioned from a math professor to an entrepreneur.
• She started Pandaloon with $600 of inventory.
• A viral video of her puppy boosted her brand's visibility.
• Eugenia partnered with Damon John from Shark Tank.
• Amazon's tools were crucial for her business growth.
• Customer engagement is key to sustaining a brand.
• Eugenia loves designing and wants to focus on marketing.
• Testing products on a small scale is a smart strategy.
• Daring to be wrong is essential for growth.
• Building trust with customers is vital for success.

Learn more about Pandaloon: https://pandaloon.com/pages/about-us

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