#141 Unlocking Global Growth with Amazon Ads with Jeff Cohen

Fearless Sellers - The Women of Amazon

In this episode of the Fearless Sellers podcast, Joie Roberts interviews Jeff Cohen, who shares insights from the recent Amazon Accelerate event. They discuss the importance of networking, the innovative features of Amazon ads, and the accessibility of Amazon employees for sellers.

Jeff emphasizes the significance of understanding one's brand and the need for a strategic approach to e-commerce, especially when considering global expansion. He also reflects on his entrepreneurial journey and offers valuable advice for aspiring entrepreneurs in the e-commerce space.

Takeaways

• Networking is a key highlight at Amazon Accelerate.
• Sellers come with a thirst to solve problems.
• The Seller Cafe provides valuable one-on-one support.
• Video advertising is crucial for product sales.
• Amazon offers free tools for brand building.
• Global expansion requires careful planning and research.
• Entrepreneurs should embrace change and be comfortable with risk.
• Testing and learning are essential for growth.
• Understanding your brand's identity is vital.
• Planning time is necessary for business success.

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