237: How Her 'Viral' LinkedIn Post Turned Into An Amazing Freelance Client

Fashion Designers Get Paid: Build Your Fashion Career On Your Own Terms

Can a LinkedIn post really transform your freelance fashion design career?

In today's episode, I talk with fashion designer Fernanda Martinelli about how one Linkedin post took off and helped land her a client! We discuss the strategies for leveraging a popular post and how to turn new leads into dream clients. Find out how she builds meaningful client relationships, leveraging tools like AI-generated images and detailed proposals.

Whether you're new to freelancing or have been around for a while, these social media strategies can make a huge difference in your client-finding strategies!

Resources:
Read Fernanda’s LinkedIn post that led to three discovery calls with brands and an amazing client.
Check out NewArc.ai. Please note that this is an affiliate link.

About Fernanda:
Fernanda, originally from Argentina, graduated with a Bachelor’s in Fashion and Textile Design from the University of Buenos Aires. Now based in Canada, she has worked as a Fashion Designer and Product Developer since 2019, specializing in men’s and women’s apparel, including workwear and outerwear. A lifelong art enthusiast, Fernanda explores new trends and techniques, blending creativity with functionality in her designs. She also completed a certification in Fashion and Sustainability Management at the European Institute of Innovation for Sustainability, where she has served as a tutor.

Connect with Fernanda:
Visit her website
Email her at: [e-mail]
Connect on LinkedIn

Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.