

39. What's New in the Golf Industry from the PGA Show? Anthony Newville, COO at True Spec Golf
Summary
Episode 39 - In this episode of the Farrell Sports Business podcast, the host Matt Farrell talks with Anthony Newville, COO of True Spec Golf. In this conversation, Matt and Anthony delve into the golf industry, discussing Anthony's career, the significance of the PGA Show in Orlando, trends in equipment and marketing, and the rise of challenger brands in golf such as Srixon, Cobra and more. They explore the current state of golf, innovations in equipment, and the importance of custom fitting at True Spec. The discussion highlights the evolving landscape of golf, the impact of COVID-19, and the future of the sport.
About the Farrell Sports Business Podcast
Interviews with news makers from sports business to talk leadership, entrepreneurship, industry news and their unique career paths. Hosted by Matt Farrell, President of Farrell Sports and former Golf Channel, USOPC, USA Swimming and Warner Bros.
Watch it on YouTube - www.youtube.com/@farrellsportsww
Listen in Podcasty Places - Apple Podcasts, Spotify, iHeart Radio and more
Chapters
00:00 Introduction to the Golf Industry and TrueSpec
03:48 The PGA Show: A Hub for Golf Professionals
06:18 Trends in Equipment and Manufacturer Participation
09:26 Navigating Golf Marketing and Brand Loyalty
12:33 Challenger Brands: Strixon and Cobra
15:31 Innovations in Golf Equipment: The Ventus White
18:28 Apparel Trends at the PGA Show
21:38 Conversations in the Golf Community
24:28 Looking Ahead: The Future of Golf and TrueSpec
Takeaways
- The PGA Show has been a key event for golf since 1954.
- True Spec is focused on brand agnostic custom fitting.
- Golf saw a significant rise in popularity during COVID-19.
- Major manufacturers are shifting their marketing strategies.
- Challenger brands like Strixon and Cobra are gaining traction.
- The Ventus White shaft caters to players with slower swing speeds.
- Apparel is a significant part of the PGA Show.
- Swag's creative marketing strategies are effective in attracting customers.
- Golf is finding its new normal post-COVID.
- True Spec aims to help golfers find the best equipment for their game.
Intro Song: All World
Artist: JMPSCR
7FDVISE1POBJCOMV
42 حلقات
39. What's New in the Golf Industry from the PGA Show? Anthony Newville, COO at True Spec Golf
Summary
Episode 39 - In this episode of the Farrell Sports Business podcast, the host Matt Farrell talks with Anthony Newville, COO of True Spec Golf. In this conversation, Matt and Anthony delve into the golf industry, discussing Anthony's career, the significance of the PGA Show in Orlando, trends in equipment and marketing, and the rise of challenger brands in golf such as Srixon, Cobra and more. They explore the current state of golf, innovations in equipment, and the importance of custom fitting at True Spec. The discussion highlights the evolving landscape of golf, the impact of COVID-19, and the future of the sport.
About the Farrell Sports Business Podcast
Interviews with news makers from sports business to talk leadership, entrepreneurship, industry news and their unique career paths. Hosted by Matt Farrell, President of Farrell Sports and former Golf Channel, USOPC, USA Swimming and Warner Bros.
Watch it on YouTube - www.youtube.com/@farrellsportsww
Listen in Podcasty Places - Apple Podcasts, Spotify, iHeart Radio and more
Chapters
00:00 Introduction to the Golf Industry and TrueSpec
03:48 The PGA Show: A Hub for Golf Professionals
06:18 Trends in Equipment and Manufacturer Participation
09:26 Navigating Golf Marketing and Brand Loyalty
12:33 Challenger Brands: Strixon and Cobra
15:31 Innovations in Golf Equipment: The Ventus White
18:28 Apparel Trends at the PGA Show
21:38 Conversations in the Golf Community
24:28 Looking Ahead: The Future of Golf and TrueSpec
Takeaways
- The PGA Show has been a key event for golf since 1954.
- True Spec is focused on brand agnostic custom fitting.
- Golf saw a significant rise in popularity during COVID-19.
- Major manufacturers are shifting their marketing strategies.
- Challenger brands like Strixon and Cobra are gaining traction.
- The Ventus White shaft caters to players with slower swing speeds.
- Apparel is a significant part of the PGA Show.
- Swag's creative marketing strategies are effective in attracting customers.
- Golf is finding its new normal post-COVID.
- True Spec aims to help golfers find the best equipment for their game.
Intro Song: All World
Artist: JMPSCR
7FDVISE1POBJCOMV
42 حلقات
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.