المحتوى المقدم من Failed Initiative. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Failed Initiative أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من Failed Initiative. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Failed Initiative أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
المحتوى المقدم من Failed Initiative. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Failed Initiative أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
One Hundred episodes! Sam shoves shit in her face, Dan Dan’s a bunch, and Nick removes Em’s shirt. Thank you all for watching and listening to us do what we do. We love you. Also! We’re taking May off. And we’re looking for some clips of stuff we’ve done! Anyone who submits a clip (just episode and time range) gets an official FAILED INITIATIVE FRIENDSHIP BRACELET. More clips? Cooler bracelet. Help us do the thing we should have been doing since episode one, y’all.…
It’s our last show ever! Join Sam, Dan, Em, and Nick for our last show ever! We talk about fashion, and Nick chokes on wine, wine we’re drinking for our last show ever!
Proceeds from today’s show will go towards maintenance of the ‘Ice Sculpture of a Puddle’ art installation in Sam’s backyard. Keep art alive. On Today’s show, we talked about the savagery of being overweight while Em plays therapist. Discover why Sam can’t bend her arm. The gang plays an app game built to kill time in the doctor’s waiting room. And we discuss our latest binge watching obsessions.…
Today’s show, we discussed sciencey bits on chicken heads and phones vs. keyboards: why are their keypads different? Also, learn the latest updates on Facebook, why Sam deactivated and reactivated her Facebook profile within 24 hours. We also discuss changes with the stream and why Twitter is the supreme social media outlet. Technology Connections YouTube Channel Captain Disillusion Green Screen History Video Rotate Your Owl Music Video From now on, we’ll be broadcasting exclusively on Twitch.tv, so if you want to see the show LIVE tune in 8PM Sundays at Twitch.tv/failedinitiative ! The other change is the full video of the live shows will be for Patrons only. We’ll still release the audio and any clips for everyone, and we’ll always broadcast live, but the full video is now a Patreon benefit.…
Here we go, FI# 96! We talk about a lot of the changes coming up for the show! Heads up. From now on we’ll be broadcasting exclusively on Twitch.tv, so if you want to see the show LIVE tune in 8PM Sundays at Twitch.tv/failedinitiative ! The other change is the full video of the live shows will be for Patrons only. We’ll still release the audio and any clips for everyone, and we’ll always broadcast live, but the full video is now a Patreon benefit. Want to be a Patron? GOOD NEWS . :D…
Join Dan, Sam, Em, and Nick as they talk about Reborn Babies, kinks, ninja turtles, and a Greek God with a very special gift. Download this episode now! Download this episode now!
This week on Failed Initiative Sam runs the board, Nick runs the couch, and Em Rose joins up from The Storymaker’s Association to talk about podcasts, books, self help, and mental health! It’s fun, come along fuckos~ Download it now!
Today we talk about Tiny Houses with our special guest, Kozz. Who will be making a tiny house! We also smash the Patriarchy, talk about penalizing people for their past, and PODCON. Download this episode now!
Nick talks about Bitcoin’s recent boost and how to get in on it. Download this episode now!
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.