Artwork

المحتوى المقدم من Stacy Covitz. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Stacy Covitz أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !

29: Behind the Curtain of My Failed Ads (and Why I Shut Them Down)

6:56
 
مشاركة
 

Manage episode 502691124 series 3647660
المحتوى المقدم من Stacy Covitz. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Stacy Covitz أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!

Chapters
00:00 The Flop: A Candid Reflection on a Failed Campaign
02:26 Understanding the Offer: The Importance of Testing
05:24 The Decision to Stop: Knowing When to Pull the Plug
Even ad strategists have campaigns that flop. In this episode, I’m pulling back the curtain on one of mine where I launched ads for a brand-new offer and quickly realized... they weren’t working.

But instead of tweaking the copy, switching the audience, or burning more budget, I made the call to shut the whole thing down.

In this honest behind-the-scenes breakdown, I’m sharing:

  • What went wrong
  • Why I didn’t try to fix it
  • And how to know when it’s better to pause than push

Because sometimes the smartest ad move you can make... is stopping.

Takeaways

  • The campaign completely flopped with no leads or conversions.
  • I decided to shut it down instead of trying to fix it.
  • I launched a free offer to build my email list.
  • I set up a funnel and ran ads to cold traffic.
  • Despite good click-through rates, there were zero conversions.
  • The problem was the untested offer, not the ad itself.
  • I realized I hadn't tested the messaging or the offer organically.
  • It's important to know when to stop spending on a failing ad.
  • Low-cost ads can help validate an offer before a full launch.
  • Sometimes it's better to pause and relaunch when ready.

🎧 Tune in now and learn from my mistake so you don’t make it too.

Grab my free resource to set up your Facebook ad account!

Grab My Free Checklist to Audit your Ad Campaign

Get The Scoop

Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

  continue reading

37 حلقات

Artwork
iconمشاركة
 
Manage episode 502691124 series 3647660
المحتوى المقدم من Stacy Covitz. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Stacy Covitz أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!

Chapters
00:00 The Flop: A Candid Reflection on a Failed Campaign
02:26 Understanding the Offer: The Importance of Testing
05:24 The Decision to Stop: Knowing When to Pull the Plug
Even ad strategists have campaigns that flop. In this episode, I’m pulling back the curtain on one of mine where I launched ads for a brand-new offer and quickly realized... they weren’t working.

But instead of tweaking the copy, switching the audience, or burning more budget, I made the call to shut the whole thing down.

In this honest behind-the-scenes breakdown, I’m sharing:

  • What went wrong
  • Why I didn’t try to fix it
  • And how to know when it’s better to pause than push

Because sometimes the smartest ad move you can make... is stopping.

Takeaways

  • The campaign completely flopped with no leads or conversions.
  • I decided to shut it down instead of trying to fix it.
  • I launched a free offer to build my email list.
  • I set up a funnel and ran ads to cold traffic.
  • Despite good click-through rates, there were zero conversions.
  • The problem was the untested offer, not the ad itself.
  • I realized I hadn't tested the messaging or the offer organically.
  • It's important to know when to stop spending on a failing ad.
  • Low-cost ads can help validate an offer before a full launch.
  • Sometimes it's better to pause and relaunch when ready.

🎧 Tune in now and learn from my mistake so you don’t make it too.

Grab my free resource to set up your Facebook ad account!

Grab My Free Checklist to Audit your Ad Campaign

Get The Scoop

Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

  continue reading

37 حلقات

كل الحلقات

×
 
Loading …

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.

 

دليل مرجعي سريع

حقوق الطبع والنشر 2025 | سياسة الخصوصية | شروط الخدمة | | حقوق النشر
استمع إلى هذا العرض أثناء الاستكشاف
تشغيل