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15: Audience Targeting: What sets Meta Ads Apart
Manage episode 483951134 series 3647660
المحتوى المقدم من Stacy Covitz. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Stacy Covitz أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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In this episode, Stacy Covitz discusses effective audience targeting strategies for Meta ads, focusing on three main types of audiences: cold, warm, and lookalike. She emphasizes the importance of understanding these audience types to optimize ad performance and shares insights on an underutilized audience type based on video views.
Takeaways
If you're not seeing results with Meta ads, this episode is for you.
There are three main types of audiences for Meta ads: cold, warm, and lookalike.
Cold audiences are for testing and targeting broad interests.
Warm audiences consist of custom audiences who have engaged with your content.
Lookalike audiences resemble your best customers and can help in scaling.
A hundred percent video view custom audience is often underutilized.
Targeting specific interests can lead to better ad performance.
Using video views can help identify highly interested audiences.
Engagement metrics are crucial for defining warm audiences.
Understanding audience types can save money on ad spend.
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