Start Winning Deals: Master Negotiations with BATNA

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A comprehensive guide to unlocking the power of BATNA (Best Alternative to a Negotiated Agreement) as a formidable negotiation strategy. The video explores what BATNA is, its importance and applicability in real-world examples such as job offers and freelancing. It further outlines an easy three-step process for identifying BATNA and provides practical tips on how to use it effectively, while avoiding common pitfalls. It concludes by offering resources to enable viewers to continue to improve their negotiation skills and overall executive excellence.

00:00 Introduction to BATNA

00:28 Understanding the Concept of BATNA

01:27 Importance of BATNA in Negotiations

02:32 BATNA in Job Negotiations

04:27 BATNA for Freelancers

06:29 Identifying Your BATNA: A Step-by-Step Guide

08:19 How to Use BATNA Effectively

09:43 Common Pitfalls to Avoid with BATNA

10:46 Conclusion and Final Thoughts on BATNA

11:38 Promotion of Explearning Academy

12:47 Closing Remarks and Call to Action

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