Episode 54: Marketing ADR with Natalie Armstrong Motin

Expert Views On ADR (EVA) Vid /Podcast Show

I had the honour and privilege of interviewing the 'ADR Marketing Guru' Natalie Armstrong Motin on Expert Views on ADR ( EVA) Vid/#podcast Show. She is the Founder and Managing Director of Marketing Resolution, the vice chair of website development of the American Bar Association Dispute Resolution (DR) Section and chair of the sub-committee on Membership/Marketing for the DR Section International Committee. Nat was previously the vice president of the Southern California Mediation Association, Chair of the Membership Committee, and a member of the Board of the London Club. She wears many hats, so I have left the link to her profile below: https://www.linkedin.com/in/marketingresolution We analysed the following questions: 1. Why is it important for ADR or mediation practitioners to market their ADR practice? 2. What effective ADR or mediation marketing strategies can mediators or ADR practitioners employ to increase customer engagement? 3. What are the key factors to consider when calculating market ADR or mediation costs? 4. How can businesses determine the Return on Investment (ROI) of their ADR or mediation marketing efforts? 5. What are the advantages associated with ADR marketing? 6. What are the disadvantages or challenges associated with ADR or mediation marketing? 7. What is your advice for the mass advocacy of ADR via podcast? 8. Do you offer training for ADR practitioners who wish to #market or #advertise their ADR or mediation practice? #adr #marketing #marketingadr #podcast #interview #research #appropriatedisputeresolution #guru #

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