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Cracking the Code: Intent Data and the Future of Logistics Marketing
Manage episode 426761907 series 2818665
In this episode of Everything is Logistics, Blythe speaks with Kara Brown, CEO of Lead Coverage. They discuss the importance of intent data in modern marketing strategies for supply chain companies.
Kara explains how her company helps clients identify and act on buying signals, emphasizing the need for persistent follow-up and targeted messaging.
She shares insights on measuring marketing success through volume, velocity, and value metrics, and stresses the importance of marketers understanding these numbers to secure a seat at the executive table.
LINKS:
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.
فصول
1. Cracking the Code: Intent Data and the Future of Logistics Marketing (00:00:00)
2. Deep Dive Into Supply Chain Marketing (00:00:05)
3. Enhancing Sales Outreach in the US (00:10:48)
4. Revolutionizing Marketing Strategies in Supply Chain (00:19:29)
5. Modern Executive Marketing Strategies (00:23:55)
6. Maximizing Marketing Impact Through Math (00:36:37)
7. Building Digital Ecosystems for Business (00:46:40)
402 حلقات
Manage episode 426761907 series 2818665
In this episode of Everything is Logistics, Blythe speaks with Kara Brown, CEO of Lead Coverage. They discuss the importance of intent data in modern marketing strategies for supply chain companies.
Kara explains how her company helps clients identify and act on buying signals, emphasizing the need for persistent follow-up and targeted messaging.
She shares insights on measuring marketing success through volume, velocity, and value metrics, and stresses the importance of marketers understanding these numbers to secure a seat at the executive table.
LINKS:
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
---------------------------------------------
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.
فصول
1. Cracking the Code: Intent Data and the Future of Logistics Marketing (00:00:00)
2. Deep Dive Into Supply Chain Marketing (00:00:05)
3. Enhancing Sales Outreach in the US (00:10:48)
4. Revolutionizing Marketing Strategies in Supply Chain (00:19:29)
5. Modern Executive Marketing Strategies (00:23:55)
6. Maximizing Marketing Impact Through Math (00:36:37)
7. Building Digital Ecosystems for Business (00:46:40)
402 حلقات
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