Professionalism Is Killing Your Brand: Here's The Cure Everyone Hates Marketers

المحتوى المقدم من Louis Grenier and Louis Grenier | Marketing. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Louis Grenier and Louis Grenier | Marketing أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast »
Professionalism is Killing Your Brand: Here's the Cure

5M ago 58:35

MP3•منزل الحلقة

Corporate speak sucks.

Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand.

(00:00) - Intro
(02:27) - Redefining professionalism
(04:54) - Dave's journey
(08:35) - How Dave's strategy generates leads
(16:33) - First steps to being more yourself
(23:01) - Why going "too" narrow is important
(33:20) - Self-deprecation as a copywriting tool
(40:41) - Picking the right fight
(50:02) - Dave's last advice
(54:48) - Top 3 resources

***

→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

🤘

434 حلقات

#Louis Grenier #Marketing #Business #Entrepreneur #Louis Grenier | Marketing #Brand #Positive #Advertising #Content #Digital Media