25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn.

• (00:00) - Intro
• (03:03) - What would be product-led growth and sales-led growth if they were a board game
• (08:03) - Cutting through the jargon
• (11:57) - Breaking down product-led growth
• (15:38) - Breaking down sales-led growth
• (17:22) - When to choose between PLG or SLG
• (19:55) - Step-by-step guide with a sales-led company
• (29:21) - What is the most difficult scenario for a sales-led company
• (37:23) - The 4 categories of people you need to serve
• (39:30) - How to identify the key "aha" moment
• (58:23) - Summary
• (01:00:07) - Leah's top 3 resources

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