Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
De podcast gemaakt door en voor studenten van Erasmus Universiteit Rotterdam waarin we met onderzoekers van de EUR praten over actuele onderwerpen en hun onderzoek. -- The podcast created by and for students of Erasmus University Rotterdam in which we talk to researchers of EUR about current events and how these relate to the researcher’s area of expertise.
De podcast gemaakt door en voor studenten van Erasmus Universiteit Rotterdam waarin we met onderzoekers van de EUR praten over actuele onderwerpen en hun onderzoek. -- The podcast created by and for students of Erasmus University Rotterdam in which we talk to researchers of EUR about current events and how these relate to the researcher’s area of expertise.
Crisis, what crisis? The pandemic also brings great business opportunities for startups with innovative ideas, explains professor Vareska van der Vrande. Startups that work on digitization or Virtual Reality can accelerate in this pandemic. “Now might be a great time to start your own business”, she states. “The pandemic invites us to be innovative. Especially with the current situation on the job market.”…
Dr. Delia Dumitrica, associate professor Political Communication, takes us through her research on online activism. How do activist groups fare during the corona crisis? Are they able to continue their activities well on social media? And how can we interpret new activism, such as #ikdoenietmeermee, which emerges precisely during the corona crisis?…
Twijfels over het coronavaccin passen volgens socioloog Josje ten Kate in de brede maatschappelijke trend van individualisering. Ze legt uit waarom een verplichting averechts kan werken en wat wel helpt om de vaccinatiegraad omhoog te krijgen. “Het is vaak niet zozeer het wantrouwen in instanties of wetenschap, maar mensen willen graag de keuze bij zichzelf houden."…
De meeste mensen weten heel goed dat ze juist nu drukke plekken moeten vermijden. Hoe kan het dat ze dan toch besluiten om massaal te gaan winkelen zoals met Black Friday het geval was? Student Tessa Meulens praat hierover met dr. Inge Merkelbach, gedragspsycholoog aan de Erasmus School of Social and Behavioral Sciences. Zij doet onderzoek naar gedragsverandering en houdt zich op dit moment veel bezig met de vraag: ‘Hoe krijg je mensen zo ver dat zij de maatregelen gaan volgen?’…
Veel studenten maken zich zorgen over hun kansen op de toekomstige arbeidsmarkt. Student Tessa Meulens praat hierover met econoom Robert Dur. Hij begrijpt de onzekerheid onder jongeren goed: “Het zijn heel onzekere tijden voor iedereen en voor jongeren komen daar de zorgen op baankansen nog bij.” En hij heeft ook nog tips voor studenten die de komende jaren de arbeidsmarkt opstromen: investeer in je menselijk kapitaal en netwerk!…
Wat doe je als je vrienden zich niet aan de coronaregels houden? En worden jongeren op het moment niet te hard aangepakt door de media? Hierover gaat student David Boeren in gesprek met Moniek Buijzen, professor Communicatie en Gedragsverandering aan de EUR en onafhankelijk adviseur bij de gedragsunit van het RIVM. "Tachtig procent wil zich wel aan de regels houden, maar jongeren komen nu eenmaal - buiten hun schuld - vaker in situaties waarin dat lastig is." More podcast of EUR: https://www.eur.nl/podcasts…
In this episode the topic is: conspiracy theories. How do these increasingly find their way into the mainstream media? And what effect do they have on society? Daniel Trottier, Associate Professor at the Department of Media and Communication of Erasmus University Rotterdam, is our first guest. Currently, he is doing research on the use of digital media for the purposes of scrutiny, denunciation and shaming. On the 25th of November, he and his co-authors will release the Open Access title 'Introducing Vigilant Audiences'. This collection of essays delves into the phenomenon of digital vigilantism, which as the book states: sees digital audiences using social platforms to shape social and political life. Link to the open access book: https://www.openbookpublishers.com/product/1151 More podcast of EUR: https://www.eur.nl/podcasts…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.