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المحتوى المقدم من SEM Podcast. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة SEM Podcast أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Ethnomusicology Today
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 3290223
المحتوى المقدم من SEM Podcast. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة SEM Podcast أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Podcast by SEM Podcast
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16 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 3290223
المحتوى المقدم من SEM Podcast. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة SEM Podcast أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Podcast by SEM Podcast
…
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16 حلقات
كل الحلقات
×E
Ethnomusicology Today
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In this episode, we discuss the 2023 SEM Conference with local arrangement committee co-chairs, Dr. Anna Hoefnagels (Carleton University) and Dr. Judith Klassen (Canada Museum of Natural History), along with committee member Charlotte Stewart-Juby (Carleton University).
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Ethnomusicology Today
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1 Episode 13 - Deforestation and Drumming in Haiti with Rebecca Dirksen 36:36
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In this episode, we discuss environmentalism and Haitian music culture with Rebecca Dirksen. By investigating how colonialism and deforestation are related, Rebecca investigates how colonialism and dictatorship affect not only the landscape, but also the musical soul of Haiti. This conversation was recorded in the spring of 2021, prior to the assassination of Jovenel Moise in July 2021.…
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Ethnomusicology Today
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1 2021 Pre-Conference Symposium - Celebrating the Musical Legacy of HBCUs 30:44
30:44
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On October 27, the Society for Ethnomusicology will open its 2021 Virtual Annual Meeting with a pre-conference symposium Celebrating Historically Black Colleges and Universities' (HBCUs) Musical Legacy: An Exploration of Relationships Between HBCUs and the Society for Ethnomusicology. In this episode we talk with pre-conference co-chairs, Loneka Battiste and Fredara Hadley, about musical life at HBCUs, the work of members of the Gertrude Robinson Network, and supporting sustained conversations among HBCUs and the Society for Ethnomusicology.…
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Ethnomusicology Today
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1 Episode 12 - Collective Sound-making in Argentina with Eduardo Herrera and Michael O’Brien 40:26
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In this episode, Eduardo Herrera and Michael O’Brien discuss their research into collective music making in Argentina. Grounded in a discussion of Argentina’s 2018 “Hit of the Summer,” this episodes examines the possibilities for political action and issues of toxic masculinity within participatory musicking practices of Argentinian soccer chants and neighborhood-based Murga ensembles.…
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Ethnomusicology Today
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1 Episode 11 - Prefiguring and Indigenous Identity in Nigerian Film Music with Emaeyak Sylvanus 41:47
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In this episode we talk with Emaeyak Sylvanus about his article, “Prefiguring as an Indigenous Narrative Tool in Nigerian Cinema: An Ethnomusicological Reading,” which was published in the Summer 2019 issue of the journal Ethnomusicology. A pioneering researcher on Nollywood film music, Emaeyak explores localized musical concepts that dominate Nigerian film narratives. Grounded in his understanding of a narrative technique he terms “prefiguring,” Emaeyak discusses the 2014 film “Ekaette Goes to School” as a case study for exploring how indigenous meanings are negotiated within the global cinema landscape from which the contemporary Nigerian film industry has emerged. Emaeyak Sylvanus is a senior lecturer in the Department of Music at the University of Nigeria, Nsukka. A pioneering scholar on Nollywood film music, his research has appeared in journals across multiple disciplines, including music, cinema, and communication studies. His recent article, “The Relevance of Music to African Commuting Practices: The Nigerian Experience,” is available in the April 2020 issue of the journal, Contemporary Music Review.…
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Ethnomusicology Today
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1 2019 Pre-Conference Symposium - Latin American Brass Bands 25:20
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In this episode we talk with Javier León and Ed Wolf about the upcoming SEM 2019 pre-conference symposium: “Heritage and the Politics of Inclusion in Latin American Brass Bands.” This November, the Society for Ethnomusicology will hold its 64th Annual Meeting in Bloomington, Indiana. On November 6, the day before the start of the annual conference, the society will present two pre-conference symposia: one focused on Film as Ethnography and the other on Latin American Brass Bands.…
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Ethnomusicology Today
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1 Episode 10 - Musical Participation and Global Health in the Gambia with Bonnie McConnell 33:46
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In this episode, we discuss with Bonnie McConnell how community-oriented and participatory-based musical performances impact global health initiatives. By investigating the relationships between kanyelang musicians, government officials, health workers, and local communities, Bonnie discusses the value of musical performance and participation in local health education and effective global health strategies.…
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Ethnomusicology Today
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1 Episode 9 - Performative Ecology in Micronesia with Brian Diettrich 21:52
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In this episode, we discuss performative ecology with Brian Dietrich, whose article, “’Summoning Breadfruit’ and ‘Opening Seas:' Toward a Performative Ecology in Oceania” was published in the Winter 2018 issue of the journal, Ethnomusicology. Diettrich explores the concept of performative ecology in his discussion of ótoomey (summoning breadfruit) and ocean wayfinding and voyaging songs in the islands of Chuuk. Through his study of both historical and present-day musical performances in Chuuk, Diettrich explains how knowledge about social, spiritual, and environmental connectivity is bound up in musical performances. Brian Diettrich is a Senior Lecturer in Ethnomusicology at Victoria University of Wellington. His research and scholarship is based on the music cultures of the Federated States of Micronesia and Micronesian migrant communities residing in Hawaii. Brian’s article “’Summoning Breadfruit’ and ‘Opening Seas’: Toward a Performative Ecology in Oceania,” was published in the Winter 2018 issue of the journal, Ethnomusicology. Brian would like to express gratitude for the generosity of knowledge shared by his collaborators in Chuuk, especially Rewi, John Sandy, Elias Sandy, Joakim Peter, and many others.…
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Ethnomusicology Today
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1 Episode 8 - Embodying Air Guitar with Sydney Hutchinson and Byrd McDaniel 39:36
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In this episode we talk with two scholars, Sydney Hutchinson and Byrd McDaniel, whose respective articles on competitive air guitar were recently published in the journal Ethnomusicology. Hutchinson, whose article, “Asian Fury: A Tale of Race, Rock, and Air Guitar” was published in the Fall 2016 issue of Ethnomusicology, explores themes of race, gender, and embodiment as it relates to individuals involved in elite air guitar competitions, specifically focusing on the way Asian American and female competitors have used air guitar as a platform for social and cultural critique. McDaniel, whose article “Out of Thin Air: Configurability, Choreography, and the Air Guitar World Championships” was published in the Fall 2017 issue of Ethnomusicology, examines how embodiment, media manipulation, and aesthetics function within the world of national and international air guitar competitions. We also interviewed Fatima Hoang, a competitive air guitarist, who in 2005 won the U.S. Air Guitar Championships under his stage name, the Rockness Monster.…
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Ethnomusicology Today
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1 Episode 7 - Japanese Chindon-ya and Anti-Nuclear Power Protests with Marié Abe 22:08
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In this episode we talk with Marié Abe, whose article "Sounding Against Nuclear Power in Post-3.11 Japan: Resonances of Silence and Chindon-ya," was published in the Spring/Summer 2016 issue of the journal, Ethnomusicology. Abe explores the Japanese musical advertisement practice chindon-ya and how it has become politicized as the sounds of anti-nuclear street protests after the 3.11 nuclear disaster. Abe examines the tensions between chindon-ya’s role in street protests and the socially mandated practice of the silence of jishuku.…
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Ethnomusicology Today
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1 Episode 6 - Listening with the Body with Juan Diego Diaz 25:35
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In this episode we discuss the aesthetics of spiritual possession with Juan Diego Diaz, whose article "Listening with the Body: An Aesthetics of Spirit Possession Outside the Terreiro," was published in the Winter 2016 issue of the journal, Ethnomusicology. In his investigation of the aesthetics of spiritual possession, Juan Diego compares the ritualistic practices of Candomblé and the musical performances of Orkestra Rumpilezz to highlight the similarities and differences between spiritual possessions in the context of Afro-Bahian music.…
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Ethnomusicology Today
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1 Episode 5 - Global Tabla Industry with Allen Roda 16:31
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In this episode we discuss the complex ecosystem of the global tabla industry with Allen Roda, whose article "Ecology of the Global Tabla Industry," was published in the Spring/Summer 2015 issue of the journal, Ethnomusicology. Roda examines the global tabla industry as a complex ecosystem involving many contributors, including instruments, the artisans who make them, and the musicians who play them. Roda explores the material culture of the tabla and the complex craftsmanship that goes into manufacturing it. Allen Roda is an adjunct lecturer at New York University and works in the Department of Musical Instruments at the Metropolitan Museum of Art.…
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Ethnomusicology Today
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1 Episode 4 - Bollywood Dance Economies with Anna Morcom 20:12
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In this episode, we discuss post-1990’s Indian dance culture with Anna Morcom, whose article “Terrains of Bollywood: (Neoliberal) Capitalism and the Transformation of Cultural Economies” was published in the Spring/Summer 2015 issue of the journal Ethnomusicology.
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Ethnomusicology Today
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1 Episode 3 - Copyright and Indian Popular Music with Gregory Booth 27:08
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In this episode, we discuss intellectual property rights within the context of the Indian popular music industry with Gregory Booth, whose article "Copyright Law and the Changing Economic Value of Popular Music in India" was published in the Spring/Summer 2015 issue of the journal Ethnomusicology.
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Ethnomusicology Today
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1 Episode 2 - Swedish Klezmer and Jewish Identity with David Kaminsky 12:59
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In this episode, we discuss Swedish chamber klezmer bands with David Kaminsky, whose article “Just Exotic Enough: Swedish Chamber Klezmer as Postnational World Music and Mid-East Proxy” was published in the Spring/Summer 2014 issue of the journal Ethnomusicology.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.