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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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#712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop 31:22

منذ 4 أيام31:22

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31:22

If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders. To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O’Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

ESNA Media

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ESNA Media is the media arm of ESNA European Higher Education News, an online news agency based in Berlin. “Arts and science are of equal importance,” as a German education minister once said, and we couldn’t agree more. Our team of highly qualified reporters, writers, film-makers, graphic designers and media consultants combine technical know-how with scientific communication experience – a unique nexus of creative and academic innovation. ESNA Media draws on one and a half decades of field experience in science & education policy and strong professional partners.

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#ESNA Media #Podcasting Education

ESNA Media

updated منذ عام واحد

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15 حلقات

#ESNA Media #Podcasting Education

كل الحلقات

ESNA Media

1
B.Traven - Seele eines Hundes 35:27

منذ 26 weeks35:27

35:27

"Seele eines Hundes" ist eine 1955 erstmals auf Deutsch erschienene denkwürdige Kurzgeschichte des geheimnisvollen anarchistischen Autors B. Traven über die Freundschaft eines Straßenhundes und eines Restaurantbesitzers in Mexiko. Die deutsche Erstveröffentlichung erfolgte 1955 in der Sammlung "Der Banditendoktor"; in den "Banditendoktor"-Ausgaben von 1957 ist die Geschichte auch enthalten. In Josef Wieders Angebotsliste für Zeitungsabdrucke wird sie als "Hundeseele" aufgeführt. Spanisch erschien die Arbeit bereits 1946 in der Sammlung "Una Canasta de Cuentos Mexicanos" unter dem Titel "Alma de perro", 1956 in der Sammlung "Canasta de Cuentos Mexicanos" unter dem Titel "Amistad". Eine englische Fassung mit dem Titel "Friendship" enthalten die Ausgaben "The Night Visitor" (1966 und 1967); wie "Amsitad" entspricht diese Fassung bis auf kleine Abweichungen, die jedoch nur den Wortschatz betreffen, der deutschsprachigen Version. "Seele eines Hundes" wurde 1959, gesprochen von Fritz Strassner, in Westdeutschland auf zwei Schallplatten veröffentlicht (Verlag Caston, München). [Traven, B.: Erzählungen. Band 2. 1. Auflage. Berlin 1968.] Erzähler: Tino Brömme Vertonung: Nathaniel Erras Geräusche: hoerspielbox.de Produktion: ESNA Media 2025…

ESNA Media

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Farbforscher - Faszination der Farben 13:22

منذ 2 years13:22

13:22

A first glimpse into the fascination of painting: We have a conversation with Thomas Henriksson, painter and host at Werkhalle Wiesenburg, the hidden island of arts in Berlin. See also: https://www.werkhallewiesenburg.berlin/de/

ESNA Media

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Ukraine Special #1 31:12

منذ 3 years31:12

31:12

Kirill Abrosimov, Amanda Zilic, Olya Kasap in a conversation about the war in Ukraine - the Russian aggression, suppression of protest, conformism - Ukrainian cities and citizens under war - the situation of refugees, ways to support them Interviews by Tino Brömme / Olya Kasap / ESNA Media

ESNA Media

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Podcast #12 - Reinventing European Universities. An interview with François Taddei, 20/08/2019 8:04

منذ 6 years8:04

8:04

The European Universities Initiative, a new EU funding programme for university networks, supports experimental models of collaboration across borders. We have François Taddei, in Paris, on the line. Monsieur Taddei is an educator, a teacher, he has co-founded a research and learning centre in Paris called CRI, which holds an UNESCO chair for “learning science”. He is also a counselor for one of the new European university networks. Our questions are: • What is this EUI about? • Is this initiative a continuation of the Bologna Process? Another push for more academic mobility? • What makes this different from other EU higher education funding policies? • The EU call is all about 'internationalisation' and 'innovation' - how can that ever lead to pedagogic experimentation or student participation? • Was this the idea at the Sorbonne in 2017, when the French president Emanuel Macron first proposed to build university networks? • The first 17 university networks have been chosen in July 2019, the second call will be published in October. What is the kind of project that has the chance to be successful in the future? This podcast forms part of a series, produced and disseminated by ESNA Media, on the subject of higher education and science policy. Produced and edited by Tino Brömme Music by Zende Music, Bologna ESNA European Higher Education News, Berlin www.esna.tv INTERVIEW TRANSCRIPT AVAILABLE https://tinyurl.com/taddei-esna…

ESNA Media

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Podcast #11 - European Universities Unite – A new EU initiative. w/ Olga Wessels, 28/06/19 6:07

منذ 6 years6:07

6:07

The European Commission has just announced the results of its latest university funding proposal, called the European Universities Initiative. The initiative attracted 17 alliances involving 114 higher education institutions from across the continent. In this podcast, we are talking to Olga Wessels, a delegate from the Brussels branch of the European Consortium of Innovative Universities, or ECIU, which is one of the largest alliances awarded funding via the initiative. This podcast forms part of a series, produced and disseminated by ESNA Media, on the subject of higher education and science policy. Produced and edited by George Oliver and Tino Brömme Audio editing by George Oliver Music by Zende Music, Bologna ESNA European Higher Education News, Berlin www.esna.tv FULL INTERVIEW TRANSCRIPT AVAILABLE https://tinyurl.com/esna-wessels…

ESNA Media

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Podcast #10 - “Sorbonne Process” - A Straightjacket for Bologna? w/ Helge Schwitters, 16/01/2018 5:22

منذ 8 years5:22

5:22

A big surprise in the EU Commission’s proposal of new European Education Area is the establishment of a new “Sorbonne Process”. It focusses on cross-border recognition of school, higher education and further education diplomas. We talk to Helge Schwitters, president of the European Students' Union about what this announced European Education Area is and what it means for the Bologna Process and student participation. This podcast forms part of a series, produced and disseminated by ESNA Media, on the subject of higher education and science policy. Produced and edited by Tino Brömme and Ewan Consterdine Audio editing by Ewan Consterdine Music by Zende Music, Bologna ESNA European Higher Education News, Berlin www.esna.tv FULL INTERVIEW TRANSCRIPT AVAILABLE https://tinyurl.com/esna-schwitters…

ESNA Media

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Podcast #9 - Anglicising the European Student: An Interview with Annette de Groot, 18/12/2017 5:38

منذ 8 years5:38

5:38

As the spread of English-taught Bachelors’ courses in Europe’s universities seems inexorable, some are concerned that it may inflate stupidity and alienate the general public from science. We talk to Annette de Groot, professor of psycholinguistics at the University of Amsterdam, about the implications of teaching and learning in English for European students. This podcast forms part of a series, produced and disseminated by ESNA Media, on the subject of higher education and science policy. Read Mrs de Groot's valedictory lecture [in Dutch] https://www.rd.nl/opinie/stop-met-verengelsen-academisch-onderwijs-1.1432857 Produced and edited by Tino Brömme and Ewan Consterdine Audio editing and narration by Ewan Consterdine Music by Zende Music ESNA European Higher Education News www.esna.tv FULL INTERVIEW TRANSCRIPT AVAILABLE HERE https://tinyurl.com/esna-degroot…

ESNA Media

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Podcast #8 – Corporate hands on Horizon 2020: An Interview with Martin Pigeon, 05/10/2017 7:36

منذ 8 years7:36

7:36

As the end of the gargantuan research funding programme, “Horizon 2020” comes into view, we talk to Mr. Martin Pigeon from the Corporate Europe Observatory about the problems the programme has presented since its introduction in 2014, and how its successor, “FP9” might become a “giant battle for subsidies”. This podcast forms part of a series, produced and disseminated by ESNA Media, on the subject of higher education and science policy. Produced and edited by Tino Brömme and Ewan Consterdine Music by Zende Music ESNA European Higher Education News, Berlin www.esna.tv FULL INTERVIEW TEXT AVAILABLE HERE https://tinyurl.com/esna-pigeon…

ESNA Media

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Podcast #7 – International Tuition Fee Policies: An Interview with Gabriele Marconi, 11/05/2017 5:17

منذ 8 years5:17

5:17

What are the policy options in terms of foreign students’ fees, and how do they relate to current political events? Current political events with an impact on immigration – like Brexit and elections with xenophobic candidates in Europe – influence the way societies and governments behave towards international students. OECD policy analyst Gabriele Marconi took a closer look at the different tuition fee policies in a new "Education in Focus" brief. Tino Brömme asked Mr Marconi for ESNA Media: What is the main reason for goverments to set higher fees for international students? What importance have fees for international students’ choices? Just one week ago, students of the Free University of Brussels and of the Catholic University of Leuven occupied their respective rectorates for six days forcing them to abandon their plans to raise the fees for international students. What are his observations about this? Why has Germany a zero tuition fee policy? Interview and Editing: Tino Brömme Music: zende Music, Bologna ESNA European Higher Education News, Berlin www.esna.tv Download the OECD study: http://www.oecd.org/edu/skills-beyond-school/educationindicatorsinfocus.htm…

ESNA Media

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Podcast #6 - March for Science in Berlin, 22/04/2017 3:47

منذ 8 years3:47

3:47

Welcome to the ESNA podcast n°6 on higher education and science policy. It’s April 22nd, 2017, and in over 600 locations across the world people are taking part in one great March for Science. The March for Science, born as an anti-Trump demonstration in Washington D.C., has spontaneously caused this great participation of citizens who are concerned about a new wave of irrational opinion-making and policies. We’re here at the rally in Berlin, Germany, to hear what people have to say. So the March for Science in Berlin, arrives from Humboldt University at the Brandenburg Gate, many representatives of science organisations are here, and even mayor Michael Müller. Altogether 2000 persons, maybe more, have come together in defense of science. My name is Tino Brömme, and we’ll be back soon with another podcast by ESNA Media. Interviews and Editing: Tino Brömme Music by Zende Music, Bologna ESNA European Higher Education News, Berlin www.esna.tv…

ESNA Media

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Podcast #5 - Will Greece Ever Allow Private Unis? Interview w/ Panagiotis Glavinis, 09/11/2016 4:18

منذ 9 years4:18

4:18

Dr. Panagiotis Glavinis talks to us about the prohibition of private universities in Article 16 of the Greek constitution, why he thinks it should be changed, and how that change might happen. This podcast forms part of a series, produced and disseminated by ESNA Media, on the subject of higher education and science policy. Produced and edited by Tino Broemme and Barnaby Britten Audio editing and narration by Barnaby Britten Music by Zende Music…

ESNA Media

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Podcast #4 - Attracting Top Scientists: An Interview with Hans De Wit (Boston), 17/02/2016 4:27

منذ 9 years4:27

4:27

Hans De Wit tells us how universities can attract the best and the brightest international scholars, in a discussion on brain drain and gain. This podcast forms part of a series, produced and disseminated by ESNA Media, on the subject of higher education and science policy. Produced, edited and narrated by Tino Broemme Audio editing by Peter Redmayne Music by Zende Music INTERVIEW TRANSCRIPT: Welcome to the fourth ESNA podcast on higher education and science policy. Today, we are taking another look at internationalization. This time, we are asking how German universities attract top scientists. We will be talking to Professor Hans de Wit from Boston College in the United States, where he is Director of the Centre for International Higher Education ... VIEW FULL TRANSCRIPT HERE http://tinyurl.com/j7mmaja…

ESNA Media

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Podcast #3 - Science 2.0: An Interview with Philip Mirowski (Notre Dame), 29/06/2015 4:50

منذ 9 years4:50

4:50

Philip Mirowski explains how Science 2.0, the introduction of social media and other online services into the world of science, is a 'neoliberal project.' This podcast forms part of a series, produced and disseminated by ESNA Media, on the subject of higher education and science policy. Produced, edited and narrated by Tino Broemme Audio editing by Peter Redmayne Music by Zende Music INTERVIEW TRANSCRIPT: Welcome to the third ESNA podcast on higher education and science policy. Today’s topic is a concept called ‘Science 2.0,’ which we will be discussing here in Berlin with Professor Philip Mirowski, historian and philosopher of economic thought at the University of Notre Dame in the United States... FULL TRANSCRIPT HERE http://tinyurl.com/j6xfgc9…

ESNA Media

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Podcast #2 - Internationalisation: An Interview with Ulrich Teichler (Kassel), 16/06/2015 5:05

منذ 9 years5:05

5:05

Ulrich Teichler discusses how European universities can implement internationalisation to stay ahead in a fast-changing world. This podcast forms part of a series, produced and disseminated by ESNA Media, on the subject of higher education and science policy. Produced, edited and narrated by Tino Brömme Audio editing by Peter Redmayne Music by Zende Music ESNA European Higher Education News, Berlin www.esna.tv U. Teichler: Universities do not just need more strategic action in terms of being a little more aware why they do what they do, how they do it and what kind of results they have. Now, the message is, you have to do everything. Universities live in an age of super-complexity where they have to do internationalisation activities in dozens of different ways concurrently. And second, that they are told by society – “this is important, globalisation is important, employability is important”, they get one message after another. But the idea was these kinds of signals are so uneven and so selective that it is necessary for universities themselves to have a clear vision of what they think, which social demands they have to take seriously for their own actions. ........... INTERVIEW TRANSCRIPT AVAILABLE HERE http://tinyurl.com/junwqsf…

ESNA Media

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Podcast #1 - Doctoral Education in Europe: An Interview with Thomas Jørgensen (EUA), 13/05/2015 9:09

منذ 10 years9:09

9:09

In ESNA Media's first podcast, Tino Brömme, Chief Editor at ESNA, interviews Thomas Jørgensen, Head of the EUA Council for Doctoral Education. This podcast has been prepared in the lead up to the 8th annual EUA-CDE conference in Munich, entitled “The Future of Doctoral Education”. This is a series of podcasts featuring interviews with experts in the field of higher education and science policy across Europe. Produced, edited and narrated by Tino Broemme Audio editing by Peter Redmayne Music by Zende Music Th. Jørgensen: It’s part of an overall trend that there is an increased political attention and public attention to doctoral education because it’s seen as an important element of innovation policy first of all. This is what we’ve seen in the last 10 to 15 years, is that you have this quite considerable growth in doctoral education. It’s become a much bigger field, and it’s much more important to national policies. If you want to have a ‘Knowledge Society’ you need to train researchers. This is very clearly doctoral education. ............................. INTERVIEW TRANSCRIPT HERE http://tinyurl.com/j3jaanp…

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