The Problem: The Anti-Guru Approach to Digital Marketing.

EROS - Learning To Love The Game Of Business

Summary:
In this episode, Kraig Bond discusses the problems in the digital marketing industry and introduces himself as the 'anti-guru'. He highlights the issues with digital marketing agencies that fail to deliver results and blames the gurus for perpetuating unrealistic offers and tactics. He emphasizes the importance of building a thriving agency that focuses on attracting the right customers and providing excellent service. Kraig also addresses the challenges faced by local business owners who struggle with marketing and sales. He aims to bridge the gap between local businesses and digital marketing agencies to create successful partnerships.
Takeaways:

• Many digital marketing agencies fail to deliver results and rely on unrealistic offers and tactics.
• Building a thriving agency requires attracting the right customers and providing excellent service.
• Local business owners often struggle with marketing and sales and need the help of digital marketing agencies.
• The key to success is focusing on profitability, low churn, and creating balance and abundance in the agency.
• Craig Bond aims to provide resources and training to help digital marketing agency owners operate their businesses effectively.

Keywords:
digital marketing, local business, anti-guru, agencies, gurus, offers, tactics, profitability, churn, systems, processes, growth, balance, abundance