Storytelling is an Art and a Science - How to Story for Brands

Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

In this episode I get into detail on how you can create a great story for your brand.

First I tell you how you can define your story as a brand, and who your audience could be.

Then I present you a specific framework on which kind of content you should create and distribute every week in order to get your story told.

It is all about branding, not selling. Storytelling is an art, but also a science.

Hope you enjoy!