Episode 03- What is Growth Marketing?

EngageCast | Riveting Growth Stories powered by WebEngage

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5+ y ago 32:13

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Pierre Lechelle– Pierre is a B2B SaaS marketing expert based out of California. He helps SaaS companies generate more revenue through growth marketing. So far he has helped 60+ companies achieve higher goals.

This episode has been hosted by Avlesh Singh, Co-founder and CEO at WebEngage.

We speak to Pierre Lechelle about his experience as a marketing professional and discuss the nitty-gritty of growth marketing, which includes:

1. Fundamental tenets of growth marketing
2. Solving growth problems at the product level
3. The difference between growth hacks and growth marketing
4. How to build growth teams from scratch
5. Differences between B2B and B2C growth functions

Its a ‘must-listen’ for all the marketing aspirants, the passionates and the experts looking forward to doubling their business growth!

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