How to maintain performance and culture in a remote working world.

Embracing Marketing Mistakes

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Join the conversation with Laura Brown, Engtel's marketing maestro, as we pull back the curtain on the thrilling world of international marketing in the era of remote work. Our latest episode boasts an intimate discussion with Laura, illuminating her rise to marketing strategy stardom and how she orchestrates a culturally diverse team from miles apart. Vicki Murphy (standing in for Chris this week) chimes in, offering her take on the unique challenges and triumphs of telecommuting from across the pond.
Ever wondered how a remote marketing team thrives? Laura and Will dissect the tactics and tools that keep her squad at Engtel in sync despite the distance. From 'marketing therapy sessions' that align sales and marketing priorities to leveraging platforms like Teams and Monday.com for that much-needed visibility, we spill the secrets to our international success. Listen in for a masterclass in nurturing team spirit and productivity across continents, all while keeping cultural identities intact.
But it's not all strategy and success; we keep it real by sharing a laugh over some memorable business faux pas.
Vicki candidly recounts a cringe-worthy encounter with Jedward and the invaluable lessons learned from trusting your gut. Engtel's dedication to diversity and community engagement shines through as we discuss their Diversify the Future Foundation Programme and the Her Success Podcast, proving that the heart of business lies in its people and purpose. So, pull up a chair and get ready for an episode that's as informative as it is entertaining.
Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

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1. How to maintain performance and culture in a remote working world. (00:00:00)

2. Marketing Career and Remote Team Challenges (00:00:04)

3. Remote Marketing Team Building and Management (00:07:53)

4. Setting Up a Remote Marketing Team (00:16:24)

5. Inclusion and Connection in Remote Work (00:21:30)

6. Building Community and Diversity Initiatives (00:27:44)

7. Vickis F*ck Up - while pregnant and Jedward's dodgy taxi (00:33:06)

8. Laura's F*ck Up - Accepting the wrong new position and making silly mistakes. (00:35:18)

9. Will and Vicki cover the show's highlights. (00:41:59)

10. Will's extra F*ck Ups. (00:43:55)