Klaviyo Pricing Updates: What It Means for Your Email Strategy

Email Einstein Ingenious eCommerce Email Marketing by Flowium

3 - Klaviyo’s new pricing is here—are you ready?

In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized.

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You’ll Learn About

• How to handle large lists with low engagement
• Klaviyo’s new Automatic Downgrade feature
• Key list-cleaning metrics to watch
• How Klaviyo price increase will affect SMS profiles
• Why you shouldn’t over-invest in your Sunset Flow
• How to clean your list: a step-by-step guide
• Immediate steps to protect your performance

All the mentioned resources are here!

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1. Intro (00:00:00)

2. Why we recorded this episode (00:01:41)

3. Key changes in Klaviyo pricing (00:02:23)

4. What to do if you have a large email list? (00:06:45)

5. Will Klaviyo pricing increase again in the next few years? (00:09:00)

6. Auto-upgrade and auto-downgrade options explained (00:11:23)

7. Should brands adjust their email marketing strategies? (00:14:36)

8. Does this impact SMS profiles? (00:16:26)

9. Key metrics to monitor your account’s health (00:18:48)

10. How to clean up your email list (00:20:37)

11. How to optimize your Sunset Flow (00:25:47)

12. How Orita.ai can help (00:28:36)

13. Episode summary (00:33:32)