Rachel Atkin: 10 Powerful Lessons to Redefine Property Management Growth in any market

Elevate: The Official Podcast of Elite Agent Magazine

From hyper-growth strategies that’ll supercharge your rent roll to mastering the art of personal branding in a digital age, this episode of The Elevate Podcast hosted by Samantha McLean is a goldmine of practical wisdom.

Highlighting personal branding, work-life balance, and practical strategies for rent roll growth, Rachel provides actionable advice for property management professionals and leaders, including some of the challenges and changes in Victorian legislation and the importance of psychological safety and mental well-being in the workplace.

Whether you’re an experienced professional or just starting out, Rachel’s two decades of experience offer incredible and actionable insights to elevate your career.

“When we lose business, we’re grateful for the opportunity, and we can always go back. And I think those relationships stick most. When you turn a negative relationship or a bad service experience into a positive, they’re likely to be your most referring clients.” – Rachel Atkin

10 things you’ll learn in this episode:

1. The importance of connecting with people – and seeing potential in every opportunity when growing a rent roll.
   Timestamp: 5-minutes
   
2. How to use creative referral sources, like a community market, to build your network.
   Timestamp: 6-minutes
   
3. The importance of psychological safety and mental well-being in property management teams.
   Timestamp: 7-minutes
   
4. Strategies for simplifying complex processes in property management, including embracing ChatGPT for repetitive tasks
   Timestamp: 9-minutes
   
5. The importance of personal branding for property managers, including some tips for elevating your brand
   Timestamp: 14-minutes
   
6. Rachel’s best tips and strategies to grow a rent roll in any market.
   Timestamp: 16-minutes
   
7. Tactics for securing new managements when facing competition with lower fees.
   Timestamp: 20-minutes
   
8. Why Rachel likes to time block and turn off email notifications at times
   Timestamp: 24-minutes
   
9. The Five-minute tip that Rachel uses to help the team get the most out of the day.
   Timestamp: 25-minutes
   
10. How to handle overwhelm and get clarity
    Timestamp: 27-minutes

Links and Resources mentioned

• Cut the noise: Better Results, Less Guilt – Chris Helder
• I get you: How communication can change your destination – Warren Tate
• ChatGPT

Connect with Rachel

• LinkedIn

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