Blockers and failures of digital transformations in eCommerce - Martin Himmel | eCommerce Talks #3

eCommerce Talks

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Exile

1
Episode 10: From Refugee to Radical 44:09

منذ 2 years44:09

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44:09

When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…

منذ 6 أعوام 15:23

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What are the reasons for failure in converting a business to digital commerce? What criteria should we take into account while selecting eCommerce solutions? Is it just about technological transformation? Or maybe we should focus on people and processes within the company? How deep and profound should the transformation be? What is the point from which you cannot turn back?

Look for the answers and examples of companies that failed, as well as those that succeeded and mastered their digital journey to perfection in this episode of eCommerce talks.

Podcasts recommended by Martin Himmel:

- Exciting Commerce by Jochen Krisch and Marcel Weiß - https://podcasts.apple.com/de/podcast/exchanges-by-exciting-commerce-e-commerce-digitalisierung/id577304616

- Kassenzone by Alexander Graf - https://www.kassenzone.de/

- ShopTech Blog by Roman Zenner - https://shoptechblog.de/about/roman-zenner/

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#Business #Divante

Blockers and failures of digital transformations in eCommerce - Martin Himmel | eCommerce Talks #3

eCommerce Talks

published منذ 6 أعوام

MP3•منزل الحلقة

Look for the answers and examples of companies that failed, as well as those that succeeded and mastered their digital journey to perfection in this episode of eCommerce talks.

Podcasts recommended by Martin Himmel:

- Exciting Commerce by Jochen Krisch and Marcel Weiß - https://podcasts.apple.com/de/podcast/exchanges-by-exciting-commerce-e-commerce-digitalisierung/id577304616

- Kassenzone by Alexander Graf - https://www.kassenzone.de/

- ShopTech Blog by Roman Zenner - https://shoptechblog.de/about/roman-zenner/

8 حلقات

#Business #Divante

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منذ 6 years12:58

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This time we met with Matthaus Bognar to talk about the growing role of personalization in building trust and engagement of buyers. Along with our host, Marcos Bravo C., we ask him about connecting different types of data and using AI-powered tools to understand users' needs and deliver them personalized communication. Matthaus is Head of Global Enterprise and Business Development at Nosto, one of the leading providers of personalization solutions. Based in Finland, the company moved its focus from European to global markets in the past years. Matthaus observed with fascination the diverse behaviours of users in Europe and the U.S., and matches them with different approaches of companies using personalization. Is personalization a magic button that will answer the needs of your clients? How do the brands in the U.S. and Europe approach omnichannel and personalization? How do they use data and AI to adjust solutions to various user behaviors? How to start using personalization in the business without investing millions? What is the right way of working with behavioral data and transaction data? And what is the role of experiments, on-site recommendations and AB testing in creating a unique and personalized user experience? You will find the answers to the above questions, and tips on how to implement tools for personalization in your eCommerce, in this episode of eCommerce Talks. Events and conferences recommended by Matthaus Bognar: Online marketing rockstars in Hamburg - https://omr.com/en/ K5 in Berlin - https://www.k5.de/en/ DMEXCO in Cologne - https://dmexco.com/…

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منذ 6 years13:42

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منذ 6 years13:31

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1
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منذ 6 years15:23

15:23

This time at eCommerce Talks, we host Martin Himmel, a consultant and Managing Partner at ecom Consulting GmBH, to talk about digital transformations, their major blockers, and companies that failed in the transition from the offline to online worlds. What are the reasons for failure in converting a business to digital commerce? What criteria should we take into account while selecting eCommerce solutions? Is it just about technological transformation? Or maybe we should focus on people and processes within the company? How deep and profound should the transformation be? What is the point from which you cannot turn back? Look for the answers and examples of companies that failed, as well as those that succeeded and mastered their digital journey to perfection in this episode of eCommerce talks. Podcasts recommended by Martin Himmel: - Exciting Commerce by Jochen Krisch and Marcel Weiß - https://podcasts.apple.com/de/podcast/exchanges-by-exciting-commerce-e-commerce-digitalisierung/id577304616 - Kassenzone by Alexander Graf - https://www.kassenzone.de/ - ShopTech Blog by Roman Zenner - https://shoptechblog.de/about/roman-zenner/…

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منذ 6 years31:08

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