How Naturisimo is Driving 7-Figure Success in the Clean Beauty Space with Judith Harvey

eCommerce MasterPlan

Judith Harvey is the eCommerce lead at Naturisimo, the home of ethical beauty. Founded in 2008 they now sell via their Shopify store with 7-figure sales.

Hit PLAY to hear:

• Naturisimo’s personalization journey
• The challenge of maintaining Naturisimo’s identity while promoting the brands they carry
• How to effectively use brand stories
• Retaining customers through education and brand association
• What segmentation can do for your business

Key timestamps to dive straight in:

[05:36] Delivering safe, effective, clean beauty products.

[09:22] Challenges: recruiting, retaining customers; expanding product purchases.

[10:50] Finding product associations to educate and upsell.

[13:15] Balancing brand innovation and customer loyalty.

[19:16] Success based on segmentation.

[20:33] Personalized, journey-based customer engagement and product discovery.

[22:17] Listen to Judith’s Top Tips!

Full episode notes here: https://ecmp.info/512

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