How Circular Fashion Accessories Brand Flotsam Flo are growing sales with Creativity & Community

eCommerce MasterPlan

Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 who create products from waste that cannot easily be recycled, or is impossible to recycle.

Selling via the Shopify site, taking bespoke and corporate orders and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect their raw materials.

Hit PLAY to hear:

• Kate’s eCommerce journey and inspiration
• The founding of Flotsam Flo
• How community engagement and sustainability intersect
• Expanding beyond eCommerce

Key timestamps to dive straight in:

[04:00] Graphic design degree taught to see differently.

[06:19] Seizing opportunities after brain hemorrhage realization.

[09:29] Upcycling items into new products with purpose.

[15:18] Reusing waste for sustainable gifts and workshops.

[16:11] Teaching sewing, reducing plastic waste, empowering others.

[19:42] Kate’s Top Tips!

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