From Etsy Startup to 7-Figure Shopify Success with Michele Ferron, Once Upon a Tuesday

eCommerce MasterPlan

المحتوى المقدم من Chloë Thomas. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Chloë Thomas أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

11M ago 31:43

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Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers.

Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year.

Hit PLAY to hear:

Michele’s accidental eCommerce journey from Etsy to Shopify to wholesale
Their motivation to venture into wholesale
How they handle the ever-changing stationery market
Why selling dated and seasonal products works for Once Upon a Tuesday
How collaborations, affiliates, and partnerships fit into their eCommerce strategies
The importance of getting both negative and positive customer reviews
Why becoming a B Corp certified brand is a goal that goes beyond sustainability

Key timestamps to dive straight in:

[03:37] Successful calendar design led to a successful Etsy business.

[08:12] Challenging process, but created reusable acrylic wall decor.

[09:20] How they create products that stay on-brand.

[13:30] Selling seasonal products and dealing with inventory concerns.

[15:47] The importance of both negative and positive reviews.

[17:00] Doing things right in the business, and not just on the sustainability side.

[18:39] Listen to Michele’s top eCommerce tips.

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