انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
Episode 218 - What Brooklinen, Realtree, and Curated Can Teach You About Brand Marketplaces
Manage episode 350418528 series 2452172
The most difficult aspect of eCommerce is attracting new customers.
With CPMs and CPAs on the rise, great brands must learn to increase the average order values (AOV) and customer lifetime value (LTV) of their customers.
That’s where building a brand marketplace comes into play.
Yes, you need to be developing new products and expanding your line. However, partnering with other complementary brands can provide immediate value to customers while also increasing AOV and LTV.
But if done poorly, it can actually hurt your brand. Here’s what we dive into in this episode:
- How Brooklinen thinks about brand marketplace and gives customers the option to "shop the room.”
- How Realtree expands its product line beyond camo to include high-quality rain gear and more products through their brand marketplace.
- How to structure a marketplace to strengthen your brand, not erode it.
- How a kayak brand used drop shipping competitors products to increase sales, trust, and customer loyalty for their own goods.
- How Flxpoint makes it easy!
279 حلقات
Manage episode 350418528 series 2452172
The most difficult aspect of eCommerce is attracting new customers.
With CPMs and CPAs on the rise, great brands must learn to increase the average order values (AOV) and customer lifetime value (LTV) of their customers.
That’s where building a brand marketplace comes into play.
Yes, you need to be developing new products and expanding your line. However, partnering with other complementary brands can provide immediate value to customers while also increasing AOV and LTV.
But if done poorly, it can actually hurt your brand. Here’s what we dive into in this episode:
- How Brooklinen thinks about brand marketplace and gives customers the option to "shop the room.”
- How Realtree expands its product line beyond camo to include high-quality rain gear and more products through their brand marketplace.
- How to structure a marketplace to strengthen your brand, not erode it.
- How a kayak brand used drop shipping competitors products to increase sales, trust, and customer loyalty for their own goods.
- How Flxpoint makes it easy!
279 حلقات
كل الحلقات
×مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.