Why Gifting Is the Biggest Opportunity for Ecommerce Brands in 2025 — Liz Lorge | Why Gifting is a $300B+ Market, What Brands Need To Know About Gifting, Why Gen Z and Millennials Love Direct Brand Gifting, How Corporate Gifting Drives New Revenue (#363)

Ecommerce Coffee Break – Master Marketing & Online Sales

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In this episode of the Ecommerce Coffee Break, host Claus Lauter welcomes Liz Lorge, marketing lead at Zest.co, to discuss why online gifting represents the biggest opportunity for ecommerce brands in 2025.
They talk about how the pandemic transformed ecommerce trends and millennial shopping behaviors, and why modern consumers expect seamless gifting experiences.
Discover how digital marketing and gift platforms can help brands tap into this trillion-dollar market with the right tools and strategy.
Topics discussed in this episode:

• Why gifting is a trillion-dollar market with corporate gifting at $300B+
• How the pandemic created an 80% surge in online gifting demand
• What modern gifting platforms offer vs traditional marketplace solutions
• How brands now process hundreds of gift orders in minutes not weeks
• Why Millennials and Gen Z prefer direct brand gifting experiences
• What successful gifting brands reveal about scaling gift operations
• How event and corporate gifting create new revenue streams
• Why manual gifting processes limit growth opportunities
• What makes specialty food brands excel in gifting
• How brands can cut gift processing from weeks to days
  

Links & Resources
Website: https://www.zest.co/
LinkedIn: https://www.linkedin.com/in/liz-lorge-b7342431/
LinkedIn: https://www.linkedin.com/company/zest-co
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