Kendall Appich: jiji's Frozen Custard

Eat It, Virginia!

While Kendall Appich might have been working at Capital One in Richmond, her dream job was not with the area's largest employer.

"I had that, I wouldn't say midlife crisis, but just like, I'm still young enough in my late 20s. where if I want to try something, now's the time we don't have kids," she said. "I've always wanted to be an entrepreneur. I wanted to create the next great food product."

After some soul searching and discussion with her husband, the couple landed on a frozen custard truck. Two, to be exact.

Learn more about jiji's Frozen Custard on this week's Eat It, Virginia!

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