70: @TheMindfulMocktail

Eat. Drink. Social: Social Media Marketing in the Food and Beverage Industry

As we head into Dry January we sit down with Natalie Battaglia of @themindfulmocktail to get her take on how influencers can best interact with the sober curious crowd. Since the shutdown she has amassed an audience of 68K followers by sharing alcohol-free recipes that are full of flavor. She also shares her tips for gaining engagement on social from a punchy first caption line to trending audio and colorful cocktails.