Ep 553: How Dad Gang Scaled from 100k to 700k Hats Without Changing Their Simple Playbook

DTC Podcast

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In this episode of the DTC Podcast, Bart Szaniewski, co-founder of Dad Gang, returns to the DTC Podcast to explain how his brand scaled from 100k to over 700k hats sold — without changing a thing. No team. No fancy stack. Just staying consistent with community engagement, emotional storytelling, and founder hands on lean tools.

What you’ll learn:

The power of customer co-creation and community feedback loops

Why keeping the same tools and playbook can scale further than you think

How story-driven products and organic endorsements drive sticky growth

Tactics behind spontaneous but effective 48-hour product launches

Best moments:

How a boosted post helped launch the brand to 100k

The world tour tee and the deeper meaning in product

Turning organic athlete engagement into brand lift

The creative stack: iPhone, Canva, CapCut, and a story

If you're tempted to overhaul your marketing every 6 months, this episode will have you rethinking that urge.

Timestamps

00:00 Building Dad Gang from Garage to 700K Hats Sold

02:00 Keeping Growth Simple and Stress-Free

04:00 The Power of Community and Customer Feedback

06:00 Storytelling and Emotional Ads that Drive Connection

08:00 Turning Organic Wins into Paid Success

10:00 Product Launch Strategy and Creative Process

12:00 Easy-Mode Tools: Canva, CapCut, and AI for Creators

14:00 Authenticity, Athletes, and Future Growth

Hashtags

#DTCpodcast #DadGang #BartSzaniewski #EcommerceGrowth #ShopifyBrand #CommunityBuilding #FounderStory #DirectToConsumer #BrandMarketing #Entrepreneurship

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