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المحتوى المقدم من DTC Newsletter and Podcast and DTC Newsletter. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة DTC Newsletter and Podcast and DTC Newsletter أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Ep 473: From Bankruptcy to Profit in One Year: Dan Crosby’s Strategic Relaunch of BioSteel

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Manage episode 460892581 series 2899866
المحتوى المقدم من DTC Newsletter and Podcast and DTC Newsletter. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة DTC Newsletter and Podcast and DTC Newsletter أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Welcome to the DTC Podcast, where we dive deep into actionable strategies for scaling direct-to-consumer businesses. In this episode, Dan Crosby shares the inspiring story of how he bought a personal favorite hydration brand, BioSteel from bankruptcy and reshaped it into a profitable business within a year.

Key Takeaways:

Logistics Overhaul: Learn how consolidating 20+ distribution centers was critical to BioSteel’s turnaround.

Grassroots Partnerships: Discover why investing in youth sports and associations provides better ROI than major sponsorships.

Lean Operations: Hear how Dan rebuilt the brand with a core team of under 10 people.

Amazon Strategies: Insights into BioSteel’s Vendor Central program and pricing challenges.

Tech and Community: How a custom app is scaling BioSteel’s reach while giving back to grassroots teams.

Dan’s journey offers unparalleled insights into reviving a brand, tackling logistics, and making every dollar in marketing count.

Timestamps:

0:00 - Introduction to BioSteel's Turnaround Journey

2:10 - Challenges with Retailers and Bankruptcy Transition

4:25 - Consolidating Logistics for Brand Revival

7:15 - Grassroots Partnerships and Youth Sports Sponsorships

10:00 - Strategic Focus on Amazon and Distribution Models

12:40 - Marketing Shifts: From Elite Endorsements to In-Store Promos

16:00 - Building Tech-Driven Community Engagement

19:30 - Developing Bespoke Products for Professional Sports Teams

22:00 - Exploring New Opportunities with Major Leagues

Hashtags:

#DTCpodcast #BioSteel #BrandRevival #SportsMarketing #CPGstrategy #YouthSports #EcommerceSuccess #AmazonStrategy #Entrepreneurship #StartupJourney

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

563 حلقات

Artwork
iconمشاركة
 
Manage episode 460892581 series 2899866
المحتوى المقدم من DTC Newsletter and Podcast and DTC Newsletter. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة DTC Newsletter and Podcast and DTC Newsletter أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Welcome to the DTC Podcast, where we dive deep into actionable strategies for scaling direct-to-consumer businesses. In this episode, Dan Crosby shares the inspiring story of how he bought a personal favorite hydration brand, BioSteel from bankruptcy and reshaped it into a profitable business within a year.

Key Takeaways:

Logistics Overhaul: Learn how consolidating 20+ distribution centers was critical to BioSteel’s turnaround.

Grassroots Partnerships: Discover why investing in youth sports and associations provides better ROI than major sponsorships.

Lean Operations: Hear how Dan rebuilt the brand with a core team of under 10 people.

Amazon Strategies: Insights into BioSteel’s Vendor Central program and pricing challenges.

Tech and Community: How a custom app is scaling BioSteel’s reach while giving back to grassroots teams.

Dan’s journey offers unparalleled insights into reviving a brand, tackling logistics, and making every dollar in marketing count.

Timestamps:

0:00 - Introduction to BioSteel's Turnaround Journey

2:10 - Challenges with Retailers and Bankruptcy Transition

4:25 - Consolidating Logistics for Brand Revival

7:15 - Grassroots Partnerships and Youth Sports Sponsorships

10:00 - Strategic Focus on Amazon and Distribution Models

12:40 - Marketing Shifts: From Elite Endorsements to In-Store Promos

16:00 - Building Tech-Driven Community Engagement

19:30 - Developing Bespoke Products for Professional Sports Teams

22:00 - Exploring New Opportunities with Major Leagues

Hashtags:

#DTCpodcast #BioSteel #BrandRevival #SportsMarketing #CPGstrategy #YouthSports #EcommerceSuccess #AmazonStrategy #Entrepreneurship #StartupJourney

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

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