Ep 430: Frost Buddy's Brock Mammoser on $30M in Year Four and The TikTok to Meta Creative Pipeline That's Fueled It

DTC Podcast

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Hello and welcome to the DTC Podcast! Today, we have Brock Mammoser, co-founder of Frost Buddy, the innovative drinkware brand that’s taken the market by storm. Frost Buddy's rapid rise to success, fueled by the Universal Can Cooler, showcases their knack for identifying and solving real consumer problems. In this episode, Brock shares the pivotal strategies that helped Frost Buddy scale from a startup to a projected $30 million in sales.

Catch Brock at C-Suite Mastermind in September https://events.directtoconsumer.co

Key Insights:

$30M Sales Milestone: How Frost Buddy achieved this impressive figure in just a few years.

TikTok Strategy: Learn how Frost Buddy uses TikTok for both organic and paid media to drive sales and brand awareness, sometimes surpassing Meta in effectiveness.

Product Innovation: Discover the story behind the Universal Can Cooler and how it addressed a gap in the market.

Scaling Challenges: Understand the hurdles of maintaining profitability during rapid growth and the solutions Brock implemented.

Why Listen?

Practical TikTok Insights: Gain actionable tips on leveraging TikTok for business growth.

Product Development: Hear about the journey from idea to a $30M product that resonated with consumers.

Business Strategy: Learn from Frost Buddy's approach to scaling while keeping operations lean and efficient.

Timestamps:

00:00 - Introduction: World's First Universal Can Cooler

02:00 - The Birth of Frost Buddy: From Slim Can Coolers to Universal Fit

06:00 - Media Buying Strategies: The Power of Video and TikTok

10:00 - The Role of TikTok in Frost Buddy's Success

14:00 - Operating the Business: Challenges and Turning Points

18:00 - Expansion Plans: Big Box Retail and International Markets

22:00 - Insights on Amazon Sales and Profitability

26:00 - Building a Brand and Customer Loyalty

30:00 - Future Vision: New Products and Scaling Strategies

34:00 - The Importance of Profitability Over Top-Line Revenue

38:00 - Closing Thoughts: Upcoming C-Suite Mastermind Event

Hashtags:

#FrostBuddy #CanCooler #DTCpodcast #BrockMammoser #Entrepreneurship #TikTokMarketing #Ecommerce #StartupSuccess #BusinessGrowth #AmazonSales #Profitability #BrandBuilding #UniversalCanCooler #ProductInnovation #CSuiteMastermind

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