Five Minute Journal—Co-Founder, Alex Ikonn

DTC Growth Show

In this episode, we talk to Alex Ikonn, Co-Founder at Intelligent Change, where he's building products like the five-minute journal to boost happiness and increase productivity.

Alex talks a lot about gratitude, and the positive impact it can have. What better way to start than asking him what he's grateful for, and walking through how he's incorporated that philosophy into the Five Minute Journal.

Next, we launch into another topic Alex is passionate about—mindset. He talks about the difference between having a fixed vs. growth, and how he's incorporated that into the productivity planner.

Did you know that his favorite movie is Wallstreet. That's right. He didn't turn into Gordon Gekko, but he did have a side hustle that got him fired from a Canadian Bank. It turned out ok, though. Him and his wife, Mimi (another co-founder), went from unemployment to launching Luxy Hair, a company that successfully exited in 2018 with 250K customers in 165 countries.

He goes on to talk about that experience—everything from creating value for customers in the early days to hiring and exiting.

He also talks about another brand he's launch called Love Hair. He talks about the differences between that and Luxy, and shares that he's looking for someone to join as a senior leader, possibly even to take over the management of the whole thing.

If you're interested, connect with him at [e-mail]

Alex mentioned a couple books on this episode. The Alliance by Reid Hoffman, Traction by Gina Whitman, and Mindset by Carol Dweck

If you haven't already, check out the five-minute journal and the productivity planner at intelligentchange.com

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